Q&As

FINDING IT ONLINE While the letter from Ash regarding search engine optimization techniques (Direct, June) was flawed in its research and assessment of

TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.

We all remember, from ancient Biblical stories, the tale of the Tower of Babel. What then passed for civilization reached such evil levels that the solution

Ben Chodor is CEO of Exciting New Technologies, a New York streaming media company. He talked to Direct about how politicians are using this area of e-mail.

In our roundtable, brokers definitely weren’t shy about speaking their minds. But what’s on the minds of the people who really matter, the clients? Direct

No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school

OK, the President’s Commission on the U.S. Postal Service has finally issued its long-awaited recommendations for postal legislative change. Now what?

The Direct Marketing Association’s board of directors has chosen Herschell Gordon Lewis and Frederick J. Simon for induction to the DMA Hall of Fame.

Most financial services customers are cautious when making buying decisions and prefer to deal with established companies. Almost two-thirds use the Internet

My, it’s quiet. The telephone has simply stopped ringing, even at 9 a.m. on Saturday, which is the time that telemarketers usually like to call my house.