Q&As

A season or two ago on the late, lamented Buffy the Vampire Slayer, a character wondered whether Martha Stewart was a demon. matter-of-factly said Anya,

We’ve always known it. Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages.

DM purchasers are more special than anyone may have suspected, according to this year’s survey of consumer attitudes by Yankelovich and Direct. For example,

California State Sen. Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill in June when an assembly committee failed

Response Rates Are Down! proclaimed a recent full-page ad by one of the largest mailing list companies in the United States. Its bold tag line confronts

A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in

I am so frustrated at work, Peter moaned to his wife. The only time I hear from my boss is when there’s a major problem. Would it kill him to give me

These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.

The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against