Q&As

A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort

DM purchasers are more special than anyone may have suspected, according to this year’s survey of consumer attitudes by Yankelovich and Direct. For example,

A season or two ago on the late, lamented Buffy the Vampire Slayer, a character wondered whether Martha Stewart was a demon. matter-of-factly said Anya,

A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in

No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school

Response Rates Are Down! proclaimed a recent full-page ad by one of the largest mailing list companies in the United States. Its bold tag line confronts

The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against

The Wildlife Conservation Society hopes that people who love tigers will pounce at the chance to get e-mail about them. WCS, which operates urban zoos

I am so frustrated at work, Peter moaned to his wife. The only time I hear from my boss is when there’s a major problem. Would it kill him to give me

The spirit of this year’s Direct List Roundtable was decidedly one of camaraderie. While the conversation was lively, the participants all list brokers