Q&As

THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive

In June, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

So what have we here this issue? Advertising by committee strikes again! The committee in my imagination, in this case, is that of Hewlett-Packard Co.

No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school

Direct marketing purchasers prefer catalogs over any other medium by a wide margin. Of the buyers surveyed by Yankelovich 67% bought through catalogs

A tougher version of the CAN-Spam bill was approved by the Senate Commerce Committee in June. Stronger provisions added since the bill was introduced

The Wildlife Conservation Society hopes that people who love tigers will pounce at the chance to get e-mail about them. WCS, which operates urban zoos

A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort

The catalog coordinator was close to pulling her hair out as she had repeatedly downloaded the layouts and they kept coming up the same unsatisfactory

When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially