Q&As
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Agencies
Jersey Mike’s Touts Light Menu
Sandwich chain Jersey Mike’s breaks a “Eat Big Win Bigger” sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain’s 205 restaurants
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Agencies
Scholastic Goes National with Dear America Tour
Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to
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Agencies
Qwest, Yahoo Field “Human Coupons”
Yahoo and Qwest Communications International turn music fans into “human coupons” as part of a nine-city concert tour through mid-October. Qwest, Denver,
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Agencies
Hundreds Soap Up for Old Spice Body Wash
Fox Sports Net and Old Spice spent the summer looking for the perfect “high endurance” guy. He had to prove himself by lathering up in the shower with
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Agencies
DIRECT listline
NEW LISTS Investor Resources This list identifies 76,422 unpaid subscribers who’ve expressed interest in personal finance and business investment news.
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One Thing Catalogers Really Need
There are billions of catalogs out there or so it seems when you look at the competition in the mailbox. And there’s been about a billion tons of wisdom
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Agencies
Alloy Buys Retailer Delia’s
Marketing conglomerate Alloy, Inc. will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen
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Agencies
Shindigz Celebrates SEO
Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier
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Agencies
How Will USPS Use CS Windfall?
Sometime before 2006, Congress will have to decide how the U.S. Postal Service should use the funds from its civil service retirement system payment reform
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Agencies
Valpak Seeks 10% Growth
Valpak is looking for at least 10% growth this year following a 2002 rebranding campaign aimed at attracting national advertisers. The coupon co-op mailer