Q&As

Many financial services organizations rely heavily on high-volume prospect mailings to generate new business. The United Kingdom’s Northern Rock is taking

When businesses adopt the John Ashcroft Syndrome, I get terrified. I just read an issue of Ed Foster’s online column GripeLog (www.gripe2ed.com). Foster

9/2 THE VERMONT TEDDY BEAR CO. INC. purchased Calyx & Corolla, a floral direct marketer, in a cash and stock transaction valued at $3.7 million. Vermont

A LITTLE COLOR, PLEASE The Makeover Maven is always entertaining and educational, as are the reader responses. Thanks to Tom Collins for writing despite

Latin-Pak and two sister firms expect to pull in $4 million in revenue by the end of next year from new co-op mailing programs aimed at Hispanics and

Let’s pretend for a minute that nobody in the privacy lobby is going to read this and use it against direct marketers. But it’s time for a little straight

Health and beauty products marketer L’Occitane has freshened up its direct marketing. It recently promoted Charles De Gruchy to director of direct marketing

Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever’s Brut line of men’s deodorants for $55 million. The deal is expected

KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time