Q&As

Valpak is looking for at least 10% growth this year following a 2002 rebranding campaign aimed at attracting national advertisers. The coupon co-op mailer

Forget neural networks the best thing that’s ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business development

The rejuvenated Fingerhut Direct Marketing is pulling itself up by its Timberland field boot straps. The employees once some 10,000 strong now number

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

TOM, TOM, TOM I like Tom Collins and agree with him most of the time. But there’s a time to make over and a time to chuckle (The Makeover Maven, July).

Anational do-not-call list is on the way, and a do-not-e-mail list is likely. What can possibly be next? How about a national do-not-mail list? That prospect

Americans are returning to their core values. Increasing numbers believe that there are more important things than money. They now stress intangibles

Who said outbound telemarketing is dead? In late August, the World Golf League Inc. began calling more than 4 million golfers to offer them the WGL Premier

You never get a second chance to make a first impression. That’s true for our professional and personal lives at a job interview, a new client business

Marketing conglomerate Alloy, Inc. will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen