Q&As

The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from

When Michael J. Ewing joined Monster as vice president of customer relationship marketing earlier this year, his son Alexander who turns 4 in November

Cataloger Norm Thompson increased revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer

I did it, I’m not proud of it and it’s all your fault. Hello, my name is Beth and I’m listed on the national do-not-call registry. I hadn’t intended on

Vedant Rajput has built a profitable business selling products that are staples of DRTV, like the Ronco Showtime Rotisserie, on his Web site Wonderfulbuys.com.

The mail brought the knock of a boat on a dock, the whispering tide, the far-off call of a seagoing bird. The sounds were featured on a CD tucked into

The U.S economy stands to lose 2 million outbound telemarketing jobs thanks to regulations going into effect today. I’ve been mulling this in light of

California has always been known as being, uh, ahead of the curve. And its legislators proved it again over the last couple of months by passing a barrel

U-Haul International Inc. doesn’t like it when pop-up ads for competitors appear on its Web site. But a federal judge says the truck rental firm will

WRATH OF THE CONSUMER I read with interest Ray Schultz’s editorial on the new consumer (Direct Hit, Sept. 1). I agree with him that the cult of irritation