Q&As

Lately, fewer consumers find shopping to be enjoyable enough that they’re willing to make time to browse. From 2000 to 2003, those who like to shop have

The California anti-spam law has made e-mail marketers frantic. Others are banking on the fact that a federal spam bill will pass before the state law,

To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

Catalog and direct marketing consultant Maxwell Sroge, 76, died Nov. 3 in Evanston, IL. Marketers remembered Sroge as a larger-than-life character who

Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on

NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a

What do women want? It turns out they want some very specific things from online marketers. And since women now comprise 51% of the Internet population,

A recent story about Webinar marketing (Hit ‘Em Where They Work, Oct. 15) misidentified Julie Roth. She is vice president of business development for

Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t