Q&As
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Agencies
Telemarketing Tales From the Flight Deck
An hour into a recent flight to Chicago, the phone nestled in the seatback facing me rang. I was the only traveler in my row, so I picked up the handset.
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SNOW BUSINESS
There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for
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A Challenge Mailers Shouldn’t Refuse
There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s
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Agencies
How Glad Can Limited Tidings Be?
Anybody who says Nostalgia ain’t what it used to be probably doesn’t remember the annual Official Bethlehem Christmas Plate. If you were around in the
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Agencies
The Next Big Thing
A person at a conference recently asked my prediction for the Next Big Thing. I started to explain that if I knew that, I would be retired with my millions
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Hey, Coach How’m I Doin’?
It takes good players to make a winning football team: reliable quarterbacks, sure-handed receivers, quick defensive players and steady kickers. But some
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Heifer Launches B-to-B Campaign
Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International
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Agencies
Senate Approves Credit Reporting Act
The U.S. Senate passed the National Consumer Credit Reporting System Improvement Act of 2003 by a 95-2 vote Nov. 5. Among other provisions, the act provides
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Agencies
DMers Await Do-Not-Call Verdict
A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call
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Agencies
Alzheimer’s Association Devotes $15 Million to DM
The Alzheimer’s Association will roll out a $20 million rebranding effort early next year, with $15 million of that budget devoted to direct marketing.