Q&As
-
Agencies
Pitney Bowes Boosts Co-Op Mailings
Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year. Following a 100,000-piece test to customers this
-
Agencies
News briefs/directmag.com
11/13 COLLECTIBLES DMer FRANKLIN MINT notified 200 employees that they would be downsized as part of a general restructuring. The company plans to develop
-
Agencies
letters to the editor
JUST LEAVE ‘EM ALONE I must be wacky. I honor the do-not-call lists even without the enforcement of the government’s penalties. Why? Because those signing
-
Agencies
SNOW BUSINESS
There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for
-
Agencies
A Challenge Mailers Shouldn’t Refuse
There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s
-
Agencies
Hey, Coach How’m I Doin’?
It takes good players to make a winning football team: reliable quarterbacks, sure-handed receivers, quick defensive players and steady kickers. But some
-
Agencies
Heifer Launches B-to-B Campaign
Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International
-
Agencies
How Glad Can Limited Tidings Be?
Anybody who says Nostalgia ain’t what it used to be probably doesn’t remember the annual Official Bethlehem Christmas Plate. If you were around in the
-
Agencies
The Next Big Thing
A person at a conference recently asked my prediction for the Next Big Thing. I started to explain that if I knew that, I would be retired with my millions
-
Agencies
And a Partridge in a Page Count
10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers