Q&As

Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The “Cool Ideas” sweeps begins this month and ends Jan. 30. Contestants

This month Toys ‘R’ Us is offering a purchase-with-purchase promotion featuring a Sesame Street jumbo Elmo plush toy by Fisher-Price. Plush Elmo helps

Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate

TV network ABC has formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming. The deal lets

Discovery Networks and Time Warner Cable team up next year to promote TLC’s new series Clean Sweep with a sweepstakes. The “Time to Come Clean” sweeps,

The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on

NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a