Q&As

Thanks largely to in-store initiatives, Bombay Co.’s e-mail file has grown from about 20,000 names to 600,000 in two years. Matt Corey, the company’s

While by no means a sure thing, recycling fees could embolden states to collect taxes on direct marketing sales, even if the marketers don’t have a physical

Readers may be aware of Gmail, a Google product that would provide e-mail capabilities with enormous mail-storage space for users. The catch is that it

DON’T GET PERSONAL I just received yet another one of those phone calls verifying my mailing information and asking me a personal identifier to close

IT SEEMED LIKE an innovative partnership between Columbia Pictures, Marvel Studios and Major League Baseball when they announced plans to emblazon the

Forget eating bugs, running obstacle courses and forming alliances. To be a catalog survivor you need to increase profitability, decrease back orders

Those who regularly read this column know I’ve devoted a number of my commentaries to postal reform, and for good reason: There’s a lot riding on it.

Observers have lauded the Senate’s passage of a four-year reinstatement of the moratorium on taxing Internet connections but once again called for a permanent

Step into an Anthropologie store or peek into its catalog and find yourself back in a simpler and yes, even though I hate this word, cuter time when home

Business got better for catalogers and DMers in general during the first quarter, according to the Direct Marketing Association. The DMA reported in its