Q&As

Women First HealthCare Inc., a pharmaceutical direct marketer catering to older women, has filed for reorganization under Chapter 11 of the U.S. Bankruptcy

Interactive media agency Avenue A, an operating unit of Seattle-based aQuantive Inc., recently took on three new clients to direct their online advertising

A plumbing fixtures manufacturer has been hit with a lawsuit over alleged misuse of Consumers Digest’s trademarks and service marks in its advertising.

The bigger they come, the bigger they sometimes fail. We often see what seems like a careless indifference in the print ads of some of the largest companies.

Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

You’re fired! Those now-famous words uttered by The Donald to the various losing candidates on NBC’s recent reality TV show The Apprentice have also echoed

Customer valuation, customer segmentation by value, differentiated treatment of customers these notions were invented in the world of direct marketing.

Marvin Runyon, U.S. postmaster general from 1992 to 1998, died May 3. He was 79. He was a hard-driving public servant who ushered in the U.S. Postal Service’s

PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you’ve got make sure both the bride and groom are happy walking down the aisle together.

Here’s an easy question: What’s the difference between a restaurant’s program and any major airline’s frequent flyer program? See? I told you it’s an