Q&As

After a successful 2002 run with Spider-Man, Dr Pepper has signed on as the exclusive soft drink of the upcoming Spider-Man 2, due in theaters this month. In two new instant-win games, tied to the June 30 theatrical release of the Sony film, talking …

Kellogg Co., Kraft Foods, General Mills and Unilever are participating in a low-carb promotion running in 50 Wisconsin supermarkets. The June 2-13 in-store promo showcases low-carb products and uses a carnival-style Carb-o-Wheel to demonstrate the …

Universal Studios has created Universal Studios Partnerships (USP), an agency-inspired entity designed to oversee multi-divisional corporate alliances as well as theatrical and home entertainment promotions. USP will service the needs of both Universal …

Loews is reaching out to customers this summer with a giant three-story popper that makes its debut outside the Sony Loews Theater in New York City on Broadway and 68th Street on June 6. The popper will promote the upcoming Discovery Channel show, Big!, …

Readers may be aware of Gmail, a Google product that would provide e-mail capabilities with enormous mail-storage space for users. The catch is that it

Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount

DON’T GET PERSONAL I just received yet another one of those phone calls verifying my mailing information and asking me a personal identifier to close

Observers have lauded the Senate’s passage of a four-year reinstatement of the moratorium on taxing Internet connections but once again called for a permanent

Step into an Anthropologie store or peek into its catalog and find yourself back in a simpler and yes, even though I hate this word, cuter time when home

Business got better for catalogers and DMers in general during the first quarter, according to the Direct Marketing Association. The DMA reported in its