Q&As

Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener …

A Westchester County executive has called for consumers to boycott Kellogg Co. just days after the company halted cereal shipments to two states, citing environmental concerns. Westchester County Executive Andrew Spano called for the boycott Tuesday …

Skymall, Inc., the in-flight catalog company, is incenting travelers to do some shopping while flying with Continental. For every $1 spent on a purchase from a Skymall catalog, customers get 15 OnePass miles, Continental’s frequent flyer program. …

VH1 will be taking over the streets of Manhattan one day next week to promote the premiere of its I Love the 90s series, which gives viewers a nostalgic, tongue-in-cheek look back at the people, trends and events that defined the decade. Celebrity …

Four local celebrities will meet face to face this Sunday at the Dunkin’ Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin’ Donuts’ new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two …

In order to generate publicity for the fourth season of the sexy U.K. hit comedy series Coupling, BBC America had launched Coupling Thursdays, a group of events that wraps up today in cities across America. Singles in New York, Philadelphia, Chicago and …

Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when …

Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on …

Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found …

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to