Q&As

Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

Only 60% of customers who have ordered from Peapod opt in to its marketing e-mails and after a year the number drops to 46%. That’s just one challenge

It may not be as much of an indicator as job creation. But after years of flat spending, direct marketers are again investing in their databases, according

A premium offer for a free old-style radio in its first mini-catalog helped an industrial direct marketer surpass its typical response rate. BYK-Gardner

Wanted: Direct Marketing Manager Must have at least five years’ experience, must have a college degree, must have good communication skills, must be a

After successfully boosting the ranks of its online loyalty club to more than 700,000, Red Lobster plans to take the next step this fall by enhancing

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

For nearly 15 years, the American Heart Association had a direct mail control package that was successful, a simple single-remit buckslip-style letter.

Direct marketers are taking advantage of printing services that target customers ever more precisely as the economy struggles to recover from the recession.

It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal