Q&As

How are companies faring under Can-Spam? Pretty well if they were doing the right thing before its passage. So said panelists at Donnelley’s Information

Consumers feel that the FTC’s do-not-call rule is a success because it has cut down on unwanted calls. That’s not the case with Can-Spam. “The view of

The sexual lubricant brand K-Y is getting romantic, encouraging couples around the country to go on dates via a sweepstakes that awards a double date with The Bachelorette duo Trista and Ryan Sutter. The sweeps ties in to the brand’s National Date Night …

Clear Channel Entertainment promotes low-carb treats at its concert venues with a Sweet Seats of Summer promotion. Clear Channel signed Carbolite Foods’ CarboRite as the official low-carb snack for 20 amphitheaters in top markets. Concertgoers can win …

Superstation WGN has launched the Boys of Summer Sweepstakes, a promotion that awards all-expense paid trips to cable subscribers from around the country who can watch their hometown teams battle the Chicago Cubs at Wrigley Field. The contest is a fully …

MailFrontier, an anti-spam and e-mail security provider, has forecasted that more than 1.2 billion political spam e-mails will reach the inboxes of registered

Paula Bowen of Renton, WA, may have never heard the name “Miguel Tejada” until he replaced New York Yankees slugger Jason Giambi in the Century 21 Home Run Derby. But the Orioles shortstop clubbed an event-record 27 homers in Houston Monday, topping a …

Sony Computer Entertainment America reunites with Ozzfest, the long-running summer festival, as a sponsor for a fourth year. The 26-stop festival kicked off on July 10 and concludes on Sept. 4 in West Palm Beach, FL. As sponsor, Sony will feature a …

Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams’ third season this fall: …

Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new “attention economy.”