Q&As

NEW LISTS Sync Magazine Ziff Davis Media Inc.’s Sync is a lifestyle magazine for men who are interested in technology, entertainment and sports. Eighty-three percent of subscribers are men, average age 31. They earn more than $72,000 a year. Selections: …

CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically

I’m ashamed to admit it, but I sometimes read my mail right over the recycling bin. It saves me from having to gather up the

According to a logoed apparel study done by Wearables Business magazine and PROMO in 2003, golf shirts are the second most common wearable for promotional

It’s hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only

Three outreach efforts strengthen Gold Points Reward Network

Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los

The Incentive Marketing Association has set its sights on increasing corporate America’s use of incentives to drive sales and employee retention currently

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

B-to-B marketer allegedly failed to obtain proper licenses