Q&As
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Agencies
Wise Foods Tunes In Bernie Mac
Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac ‘N Cheese Flavored Cheez Doodles. The “Hey America!” sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the …
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Agencies
Fox’s Ambush Makeover Embarks on an RV Tour
To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with …
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Agencies
Ameriquest to Present NFL Opening Kickoff
Ameriquest Mortgage Co. has agreed to be the presenting sponsor of the National Football League’s NFL Opening Kickoff celebration this month. The event, being held Sept. 9 in Foxboro, MA and Jacksonville, FL, is the first official sponsorship for …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate …
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Agencies
Crunch Fitness Debuts Integrated Ad Campaign
Crunch Fitness has launched a new integrated marketing effort to celebrate the gym’s 15th anniversary
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Agencies
Hilton HHonors and Visa Offer Championship Game Tickets
Hilton HHonors is giving its members a chance to see football’s biggest games of the season with a pair of sweepstakes. Members using a Visa card at any U.S. Hilton Family hotel or to book online at www.hiltonhhonors.com will earn 500 HHonors bonus …
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Agencies
On Tour with This Old House
Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series’ 25th anniversary …
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Agencies
Meyer Becomes Official Snowplow
Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore …
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Agencies
College Try
Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,