Q&As

Historically, many consumers’ perceptions of Volvos likely mirrored those of Dudley Moore in the movie Crazy People. Moore’s character played an advertising

While net profitability is up, revenue against original projections is down slightly across all three direct marketing segments users, agencies and suppliers

Back in the day, segmenting horse racing fans was easy: The big winners took a cab home from the track and the losers used public transportation.

I’m a fan of eBags. I like their Web site, I like their printed catalog, I like their prices, and with some exceptions I’m about to mention I like their copy. I also like a marketing ploy that’s pure 21st century online salesmanship. Whenever a glowing …

As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another

When marketers decide to send a file out for data hygiene, they will get exactly what they ask for but what they ask for may not be what they wanted.

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

Web site will focus on how-to rather than e-commerce

Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los

The Incentive Marketing Association has set its sights on increasing corporate America’s use of incentives to drive sales and employee retention currently