Q&As

Gold’n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin’ for Gold’n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The …

Microsoft extends its “Inner Suit” ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft’s Office 2004 for Mac software. The sweeps (and the ads) are built on the notion …

Eddie Bauer Launches Campaign for Environment To affirm its commitment to the great outdoors, Eddie Bauer enlisted a raft of celebrity spokespeople and launched its “Explore Your Environment” ad campaign. The campaign includes mass media as well as …

The distribution and dates for ICOM’s TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered

DMA received 1,065 consumer complaints during first half of year

Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the

Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

A good relationship is one way to get the most from your printing vendor partnerships

A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which

It’s just as most of us suspected. Here it is Oct. 1. The summer has passed, the Olympics are over, the election is nearing its finale. And there’s still no hint of postal reform.