Q&As

Study suggests high-volume mailers that use tailored messages do better

Catalogers continue to agonize over the need to reduce costs without reducing offerings or services. Among respondents to Catalog Age’s exclusive Benchmark

The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

DIRECT’s annual forecast survey shows profits, acquisition spending up

The Federal Trade Commission has filed charges accusing three weight-loss and erectile-dysfunction product marketers of false and unsubstantiated claims regarding the safety and effectiveness of their products.

CNN Advertising Sales and Miramax are teaming to promote the studio’s Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes’ early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the …

City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …

Three New England states have sued North America’s largest shopping mall owner, alleging that Simon Property Group Inc. violated consumer protection laws by including fees and expiration dates on its gift cards. In a preemptive strike, Simon Property …