Q&As
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Handmade European Home Accessories from A Mano Importing a diverse collection of upscale home accessories from “Europe’s finest artisans – potters, weavers, crystal engravers, glass blowers and silversmiths,” A Mano offers handmade decorative pottery, …
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Agencies
EU Approves Digital Data Transfer Conditions
In April, companies will legally be able to send business data outside Europe now that the European Commission has approved standard contractual clauses for digital data transfers.
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Agencies
First Class All The Way
First class passengers on select Continental Airlines flights can soon carry that “first class” feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., …
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Agencies
Snapple Upsets Staten Island Official with Real Facts Game
For Snapple and it’s popular Real Facts Game, the attention turned earlier this week to one question: “What is the most recognized smell in the world?” When the answer popped up on the Snapple Web site, some were offended. The answer: “No, it’s not …
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Agencies
Lexar, MGM Studios Partner For Be Cool Sweeps
Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize …
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Agencies
Sam Goody ‘Boycotters’ Get Gift Cards
Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …
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Agencies
A Secondary Market for Gift Cards: Selling and Swapping
There’s an emerging business dealing in gift cards and its not Sears or Blockbuster. The image of a Best Buy Gift Card, as shown by a recent seller on her eBay posting Giving gift cards and certificates this past holiday season topped many shoppers’ …
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Agencies
Slim-Fast Touts Success Stories
Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign. The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast …
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Agencies
Shift Toward Mole Sauce and Mariachis for Travel Planners
Business meeting and incentive travel planners are looking to warm climes this year as destinations of choice. Trendy destinations Los Cabos and Cancun, both among Mexico’s luxury resorts, ranked among the top 10 on Maritz Travel’s Top Ten List for …
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Agencies
VW Testing Insurance Incentives
In a three-month pilot program that began Tuesday, Volkswagen of America is offering the industry’s first no-charge one-year insurance policy to customers who purchase or lease selected models in Illinois and Wisconsin. VW will offer the VW In The Car …