Q&As

This is the second installment of a three-part series on the fundamentals of a successful database marketing program. The first, Getting Ready, appeared

Last week’s transformation of Burger King Corp’s Web site into an interactive burger-building challenge with ties to The Apprentice has generated more than 270,000 hits so far to the site, one of company’s the larger traffic generating promotions. Of …

Cadillac is running a national contest designed to increase consumer awareness of the brand’s new V-Series, and has partnered with the cast of MGM Pictures’ Be Cool to promote it. The contest, which calls for aspiring filmmakers to submit a five-second …

Cable network AMC is running a sweepstakes as part of its initiative to highlight the Oscar season. The grand prize winner of the AMC VIP Sweepstakes will fly to Hollywood during Oscar weekend and be treated like celebrity royalty, with a cadre of …

Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

Sometimes it seems like there are more than in the business-to-business creative handbook. Don’t get too emotional. Don’t be flashy. Don’t use humor.

Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency

For 2005, more than a billion insert media placements are available in package shipments, blow-ins, bind-ins, co-ops, shared mail, and even envelope advertising.