Q&As

What does a catalog have in common with a movie? Lots, actually. But only if it’s done right. First off, to succeed in a highly competitive environment,

I was chuckling over the typical ad for the 2005 Dodge Dakota The only V8 truck under $20,000then, under the photo, As shown, $30,360. Recognizing that

1/18 THE KNOT INC. acquired the assets of GreatBoyfriends LLC, the operator of two e-dating services GreatBoyfriends.com and GreatGirl.com. The Knot’s

After experiencing four Florida hurricanes in 2004, list broker Marti Berkowitz was on her first vacation in eight years at Chiang Ma, Thailand last December

In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

NEW LISTS Hemmings Classic Car American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626

What’s more satisfying to Cooking Light magazine’s management than low-fat teriyaki stir fry with jasmine rice? The recipe for that same dish being delivered

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

About a year ago in this space, I lamented the fact that people were spending too much money trying to get my attention, but not necessarily in a good

Sometimes it seems like there are more than in the business-to-business creative handbook. Don’t get too emotional. Don’t be flashy. Don’t use humor.