Q&As

In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

Vineyard Vines Offers a Taste of Martha’s Vineyard While it’s quickly becoming known as the tie maker of choice for political heavyweights and presidents (“past, present and potentials”), the Vineyard Vines company has also branched out to offer polo …

“Chance favors the prepared mind,” said scientist Louis Pasteur. And while chance does play a part in the success of any marketing venture, you can nudge the odds in your favor with a combination of forethought and foresight, notes George Hague, senior marketing strategist for Shawnee Mission, KS-based catalog agency J. Schmid & Assoc. Here are five questions that Hague suggests you answer before sitting down with the next season’s circ plan:

Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …

Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your …

Several years ago McDonald’s Corp. faced up to some tough facts. The company had lost its way. It had taken its eye off the customer and people looked at the brand as old-fashioned and out of date. Big Mac faced a huge challenge: making the McDonald …

College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors …

In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented …

Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a …