Q&As

Whence cometh this current vogue for ads with no headline? There are some things that never outlive their usefulness. No matter how advanced automobiles

This is the second installment of a three-part series on the fundamentals of a successful database marketing program. The first, Getting Ready, appeared

A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine’s control. The piece,

One of the most fascinating history books you’re ever likely to read is Barbara Tuchman’s A Distant Mirror. She does a phenomenal job portraying what

What does a catalog have in common with a movie? Lots, actually. But only if it’s done right. First off, to succeed in a highly competitive environment,

NEW LISTS Hemmings Classic Car American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

A story about RSA Security Inc.’s campaign (Direct, January) misstated the number of leads generated. The actual count was more than 400. The campaign

1/18 THE KNOT INC. acquired the assets of GreatBoyfriends LLC, the operator of two e-dating services GreatBoyfriends.com and GreatGirl.com. The Knot’s

After experiencing four Florida hurricanes in 2004, list broker Marti Berkowitz was on her first vacation in eight years at Chiang Ma, Thailand last December