Q&As
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Agencies
Neopets, Limited Too Partner For In-Store Incentive
Online youth entertainment company Neopets has teamed up with specialty tween retailer Limited Too offering consumers Neopets themed CD/DVD case as a premium incentive with in-store purchase. Neopets CD cases available at Limited Too stores The …
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Agencies
P&I Postscripts
THE CREATIVE GROUP: has found that 35% of employees surveyed believe their companies are very effective at acknowledging staff contributions, while 41% said their companies were somewhat effective. The survey, conducted through an independent research …
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Agencies
Coming Clean in the Gritty City
“Law” and “laundry” may be only a few entries apart in the dictionary, but in real life the twain rarely ever meet. That’s one of the unique things about LaundrySpa, an online provider of high-class wash-and-fold services in New York City: Company founders Notoya Green and Fred Mwangaguhunga were both successful lawyers who heard the call of the rinse cycle.
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Agencies
Living in the Postwar World
A post-spam world suggests the demise of spam, right? Wrong. I doubt we’ll ever see that, despite what some industry luminaries have said. After all,
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Agencies
NASCAR Hopes for 40 Million Members in First Loyalty Club
NASCAR has launched its first loyalty club, targeting the sport’s 75 million racing fans. Richard Petty gets a big loyalty card The $40 annual membership fee gets fans benefits that range from behind-the-scenes access, such as VIP treatment at races, …
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Agencies
Cendant’s TripRewards Extends Loyalty Program With Online Banking
Online banking has its own rewards thanks to a new service offered by Cendant’s Hotel Group TripRewards loyalty program. Cendant’s Hotel Group extends loyalty program with online banking services Loyal customers who sign up for NetBank, the online …
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Agencies
FreeExcept for Additional Charges
We’ve recently endured the reappearance of the 17-year locusts. They emerge from wherever, flying all over the place, devouring plants, then dying ignominiously.
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Agencies
Praising Franklin
We’ve all had a few laughs about Ben Franklin making the DMA Hall of Fame after more than 200 years. Dave Florence, the other 2004 inductee, has been
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Agencies
News briefs/directmag.com
2/15 Printing firm TRANSCONTINENTAL INC., of Montreal, acquired JDM Inc. for $85 million in cash and $2 million in working capital. JDM, which consists
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Agencies
Restoration Hardware Restores Itself
Restoration Hardware is looking forward to a year of profitability after spending four years repositioning the brand. The company opened its first store