Q&As

Blogging already is old news and you haven’t even started yet; the latest buzzword is Not really sure what either term means and what they possibly could

Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is

One month it’s Easter baskets and kid videos, the next it’s backyard barbecue gear and paper plates. is the top-selling product category for some drug

I have to admit I’m hesitant about writing this issue’s column. Typically, this space has about a month’s lead time between when I write my sterling prose

Happy Kids Productions is hoping a more targeted mailing schedule and partnerships with well-known brands will help it increase revenue by 10% to 15%

This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and

The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency

When Michael Sack wants analogies to describe the search marketing industry, he reaches out to Wall Street or Las Vegas: Both places where they take money

Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses

A story on Integrated Research’s electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target’s