Q&As

Print ad touts Baskin-Robbins newest creation, the Bold Breezes beverage line Baskin-Robbins has launched a new marketing campaign surrounding its first non-ice cream beverage, Bold Breezes, and an online essay contest offering consumers a chance to …

Napster is hitting the road to promote the consumer launch of its first portable subscription service. Jen Crisafulli of The Apprentice and Gary Dell’Abate ofThe Howard Stern Show serve up drinks at the Napster To Go Café The tour will symbolize the …

Steve Odland has accepted a position as chairman and CEO at Office Depot Inc., where he was also appointed as a member of the board of directors. Neil R. Austrian who served as interim chairman and CEO will continue to serve on the company’s board of directors, as chairman of the finance committee.

Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos …

CatWatch Jumbo Package Answers Questions Big and Small Belvoir Publication’s CatWatch newsletter, published in conjunction with Cornell University’s College of Veterinary Medicine, recently mailed a jumbo package that asks — and answers — many popular …

An Internet company that provides shopping cart software to online merchants has agreed to settle Federal Trade Commission charges that it rented personal information about nearly one million customers of its merchants’ to marketers.

Foreign money orders, Internet auctions and prize/sweepstakes/gifts topped the Federal Trade Commission’s list of categories for the most cross-border fraud complaints last year.

The top-two teams in the Big East won’t be the only ones facing off Saturday at Madison Square Garden. Winners of separate sweepstakes held by 7 UP and Lincoln Mercury will compete against each other for a chance to win up to $1 Million. 7 UP dangles a …

Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G’s cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. …