Q&As

Bill Rancic, winner of the first season of NBC’s The Apprentice, will be the luncheon keynote speaker at Chicago Direct Marketing Days April 7-8 at Navy

Spring cleaning time emptying the dregs from the Cynicism-Builder Collection. For starters, a suggestion to publications whose subscription promotions

NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld

Direct marketing revenue was up for the sixth consecutive quarter in a row, according to the Direct Marketing Association’s Quarterly Business Review,

E-mail marketing is under siege again, with new moves by spammers clouding the medium’s prospects as a trusted information resource for consumers. Spamhaus,

As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products

In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might

The Federal Communications Commission proposed earlier this month that Phoenix-based Dynasty Mortgage LLC forfeit $770,000 for alleged violations of the

I forget which privacy scandal it was. But the offending list company invited reporters in, and proudly showed them the heavily locked doors to the computer

Wisconsin Milk Marketing Board touts Wisconsin cheese with an on-pack/online instant-win game awarding $1.6 million in prizes. UPCs and FSI codes serve as gamepieces The Win in a Flash game lets consumers play with a UPC code from a package of …