Q&As

Checkers Drive-In Restaurants is not only using sponsorships as a way to build brand equity and drive sales, but it is also tapping those partners to add cachet to its successful employee incentive program—which awards a brand new car each month to two …

A little incentive goes a long way, especially when it concerns a year’s worth of free travel. American Airlines is offering consumers a chance to win a year’s worth of travel for sharing their unique stories about why they fly as a way to motivate …

A successful holiday promotion helped Shell Oil Products U.S. sell more than $25 million in gift cards at service stations last year compared to $13 million in 2003. A wintery theme helped drive holiday sales of Shell gift cards During the holiday …

Big Idea, a subsidiary of Classic Media LLC, and Applebee’s Neighborhood Bar and Grill have kicked off a three-month long promotion tying in kids meals with the latest VeggieTales episode release. Applebee’s, Tyson Foods offer separate promos for …

Pepsi-Cola Co. is working on plans to roll out an innovative DVD premium giveaway it pioneered last year for Mountain Dew. Mountain Dew woos skaters with underground DVDs The Brick and Mortar guerilla campaign gets its third flight in New York City …

Incentive travel has had a tumultuous ride in recent years. We spoke with Barbara Scofidio, the editor of Corporate Meetings & Incentives magazine recently about these trends. CMI (which is published by PROMO P&I parent company Primedia) celebrates its …

TXU Energy launched a new rewards program for electricity customers, which offers merchandise and services, including DVD, luggage and property rentals, at discounted prices. TXU Energy Rewards+ is an Internet-based program available to residential and …

Samsung and Best Buy this week break a joint promotion that pits basketball great Magic Johnson against Best Buy’s in-store staff, its Blue Shirts. The Blue Shirts on Court promotion piggybacks Samsung’s ongoing Four Seasons of Hope program that taps …

To coincide with the launch of its 2005 fantasy baseball games, Yahoo Sports has kicked off a sweepstakes that will land one user a real front office job with the San Francisco Giants. Twelve users, chosen through an online contest that combines …

Scott’s gets a jump on summer The Scott’s Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott’s RoundUp weed control brand. RoundUp Extended …