Q&As

Scott’s gets a jump on summer The Scott’s Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott’s RoundUp weed control brand. RoundUp Extended …

Incentive travel planners, take note: Here are the top 10 most-requested spa locations on SpaFinder.com. Consumers use the site to book spa trips; these are their favorites (in order of popularity, based on bookings): Canyon Ranch, Lenox, MA Canyon …

Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a “safe” in the Time Warner Center mall near Central Park and invited passers by to try …

As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to …

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and …

When I put more copy in some of my makeovers than my anti-copy readers think I should, they may wonder if I’m just doing it to get their goat and draw

Analysts say everyone’s contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation

Bill Rancic, winner of the first season of NBC’s The Apprentice, will be the luncheon keynote speaker at Chicago Direct Marketing Days April 7-8 at Navy

In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might