Q&As

The Direct Marketing Association has urged Congress to allocate additional federal funds to support expanded anti-spam initiatives and enforcement of the federal CAN-SPAM Act to protect legitimate e-mail communications.

“Magic Seasonings” from Chef Paul Catalogs from Magic Seasonings Mail Order offer plenty of items to spice up food, bringing it from dull to delectable. The front cover of a recent 9 x 4″ book takes a patriotic tone with an image of the American flag …

The Chrysler Group’s Jeep brand will play an integral role in the upcoming adventure film Sahara, which will be released in theaters nationwide on April 8. The Jeep Wrangler Unlimited will be integrated into the upcoming flick Sahara In the film, …

Fans can soon interact with characters from the hit children’s television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour. Jay Jay The Jet Plane hits the road with new tours The Jay Jay The Jet Plane Tours …

Dreyer’s/Edy’s salutes friendly neighborhoods with a summer contest awarding all the fixings for a block party. Neighbors nominate their own block online The Two Scoop Neighborhood Salute asks consumers to visit Icecream.com to write an essay …

Patrick Tighe is a lawyer with a secret, and he

Think of it as a prime example of the business clich

In selling financial services, qualified leads are the name of the game: You want to connect to customers who are either in the market for your services or at least interested in your pitch at the moment when they

Search engine marketing (SEM) is exploding within the online advertising industry and pushing advertisers in a whole new direction. According to Safa A. Rashchy, managing director and senior Internet analysts at Piper Jaffrey, SEM

The Federal Trade Commission has reached a settlement with CompUSA, Inc., requiring the computer superstore to pay for thousands of consumer rebates that a supplier failed to make good on. It is also required to overhaul its rebate program. Under the …