Q&As

Ameriquest Mortgage Co. is celebrating its second season as title sponsor of the Major League Baseball All-Star Game fan ballots by offering one fan a trip to this year’s contest plus a trip to any Texas Rangers home game. The sweepstakes will be the …

ADVO, Inc. has named Matthew Spahn as senior VP and chief marketing officer. The position takes effect May 1. Spahn will lead the development of strategies to support the firms marketing approach and strengthen product development, research, targeting …

Consumers by the dozens jammed Internet lines to be among the first to own the Staples “Desk Apprentice” desk caddy—the featured product on NBC’s hit The Apprentice last week. In the first 15 minutes, 1,000 units were sold online. Apprentice fans can …

In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York’s Ford Center for the Performing Arts to the Hilton Theatre. Consumers can …

Jack in the Box, Inc. is out with a new instant-win game targeting fast food eaters and their desire to win cool prizes. Consumers can win a Kawasaki motorcycle or other prizes in the Win Jack’s Stuff instant-win game The Win Jack’s Stuff game offers …

Coca-Cola North America and Toyota Motor Sales USA will break a sweat as title sponsors of upcoming fitness events. The soft drink company is adding a marathon to its portfolio, and the automaker is taking on a triathlon. Coca-Cola’s new zero-calorie …

Heineken is set to launch its Music for Life promotion tying to numerous partners with an instant-win game and sweepstakes. Heineken has joined with Rolling Stone magazine, Sirius Satellite Radio, RealNetworks’ Rapsody and Ticketmaster. The promotion …

Thanks to the popularity of its U.S. sweepstakes, U.K.-based software maker Oracle has launched a version of the promotion to allow developers from select countries in Europe and Africa to participate. The winners of the Oracle Space Sweepstakes will …

Passover Mailing from The Source for Everything Jewish In addition to seasonal efforts, The Source for Everything Jewish mails annual, holiday-themed catalogs marking observances such as Chanukkah, Purim and Passover. The front cover of the recent …

By all rights, a continuity club is anathema to customer-centric marketing. First, with the explosion of goods available online, trying to force consumers to take delivery of a rigid menu of goods is a hard sell