Q&As

MyThum Interactive, a provider of mobile messaging services and Givex Corp., a card management company specializing in stored value transaction processing, have joined to offer redeemable coupons via mobile phones. The Mx-Coupon service allows marketers …

BD’S MONGOLIAN BARBEQUE: has teamed up with Gift Card Solutions to implement bd’s gift cards at 27 corporate and franchise-owned restaurants. The gift cards are available in any amount up to $500 and are rechargeable. Consumers can purchase the gift …

Would you promote a Microsoft database event to someone who wasn’t interested? Or a Women in Technology event to businessmen? If so, even your better- targeted communications may fall on deaf ears.

Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.

The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing of 500,000 copies yielded double-digit sales increases in the test areas.

Deanna Nord, account executive, Live Marketing, Chicago, and Tom Frisby, creative director, 1220 Exhibits, Orlando, Fla., were team members in exhibit designs that won Grand Awards in The Trade Show Exhibitors Association’s 2002 Exhibit Focus awards.

Show organizers these days are finding that they have to do far more consulting with and selling to potential supporters than they have in the past. “Meeting planners usually don’t have a sales background, so this isn’t something they’re used to doing,” says Nancy Frede, president, MarketSense, Framingham, Mass. “But in today’s competitive climate, you don’t have a choice.”

In real estate, it’s location, location, location. In trade shows, it’s sponsorship, sponsorship, sponsorship.

Some companies are getting more bang for the buck by cutting back on exhibiting expenses and starting their own shows.

This year, Noxzema Bikini and Hawaiian Tropic will be spreading the word to locate the “world’s best legs” with the “smoothest skin.” The top selling sun care lotion and Noxzema will choose from 100 “gorgeous” contestants, representing more than 50 …