Q&As

White #10 envelope. White #10 envelope. Jiffy Pak containing fold-out mailer with pop-up baby monkey and banana-flavored bubble gum. White #10 envelope.

News item: The Internet Corporation for Assigned Names and Numbers (ICANN) has approved several new Web site domain names. Standbys such as .com for commercial

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience

NEW LISTS Cheryl & Co. 1-800-Flowers.com Inc. is offering the customer list from Cheryl & Co., its cookie and dessert gift division. Nearly 200,000 catalog

Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,

Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among

Wine marketers are gearing up for another round of fights following the U.S. Supreme Court decision May 16 that found bans against direct sales by wineries

Tourism ads present a special challenge. They must sell both the sizzle and the steak in a limited space. The sizzle is the glamour and excitement of

GIVE ‘EM A REASON As a copywriter, I don’t think a communication can ever be too copy heavy. People don’t read or not read copy based on its relative

Those phony e-mail offers are sliding in a direction I like: Food. Meals. Gourmet dinners. Somebody has recognized the universal truth: The way to a sucker’s