Q&As

Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.

You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.”
Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing.

Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.

Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.

Phishing attacks, which grew at a rate of 28% last year, are eroding consumer confidence in e-mail. A new Gartner survey found that more than 80% of online consumers distrust e-mail from companies they don’t know.

Airlines don’t put straw on the floor like streetcar owners once did, but they are just as bad. Flying is a hellish experience.

TBS and Baskin-Robbins are getting together for a cross-promotion called “31 Days of Funny,” kicking off July 1 and is the first promotion that ties in a brand with TBS’s year-old “Very Funny” prime time lineup of syndicated comedy programming, which …

Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed “Amazon.com 10th Anniversary Event Presented by Chase,” will feature performances by Bob Dylan and Norah Jones, with readings by top …

Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals. The sweeps, Destapa Tu Sentidos (Uncap your …