Q&As

Wise Foods, Inc. has signed a multi-tiered sponsorship deal with the New York Mets, giving the salty snack maker extensive presence at Shea Stadium and on the team’s Spanish-language radio broadcast. The three-year deal makes Wise the Official Potato …

Donald Evans, a self-described

Schick is sampling its Quattro for Women razors in nightclubs this summer.

Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …

GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …

Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns …

Emirates Post has created a database with 2.5 million business and consumer records for direct marketing in the United Emirates.

Carabella Prepares for July 4th Celebration Carabella Collection, the apparel catalog that targets fashion-conscious women with value priced apparel and swimwear, recently mailed a “Pre-Summer Sales & Clearance” book inspired by the upcoming Fourth of …

The Federal Trade Commission has frozen the assets of an operation it charged with using bogus scans and spam to market an anti-spyware program.

Defendants Trustsoft Inc. and its Houston-based principal, Danilo Ladendorf sent pop-up and e-mail messages informing consumers that their computers had been remotely “scanned” and that spyware had been detected, according to the FTC.

Pontiac has struck a deal with ABCs late-night talk show Jimmy Kimmel Live to present a series of televised outdoor concerts in Hollywood. Jimmy Kimmel Live’s Pontiac Garage West begins today starring Billy Idol. Two of his songs will air live on the …