Q&As

The folks at Pantone Inc. have forgotten more color theory than I’ll ever know, so when the results of their consumer color preference survey, which measured

The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.

GOOD READING I loved Katie Muldoon’s recent column (Direct From Muldoon, May 1). It’s smart to compare catalogs to compelling literature.Arnold HowardParagon

Snapple stepped center stage last month as it opened a theater on Broadway. The space at 50th Street and Broadway was formerly an educational facility

Ladies and gentlemen, the Nixie Chicks. Nope, that’s not a typo. The three-piece band, led by American List Counsel senior account manager Tom McCulloh,

ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings

Carter & VerPlanck Inc. clearly is seeking quality, not quantity. The company generated three qualified leads for multimillion-dollar water treatment

RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from e-mail marketing services firm Silverpop.