Q&As

Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …

General Motors has ended its “Employee Discounts for Everyone” incentive program, and has introduced a new pricing and value program. GM’s Total Value Promise will include lower pricing, redesigned vehicles, improved warrantees and increased standard …

The Promotional Products Association is turning to its members to get the word out to end buyers that promotional products do their jobs. PPAI has developed the ADvocate Program to train and prepare member volunteers to give 20-minute presentations …

A set of unlikely “heroes” could be this summer’s hot premium. Unilever is selling real-life action figures of the “In-Action Heroes” that star in its tongue-in-cheek ad campaign for Degree For Men. Two of the three heroes— Wuss and The Suck-Up— for …

The History Channel is giving new meaning to the term “gorilla” marketing, hitting the streets this week with costume apes dressed as businessmen seeding six markets to promote its new special Ape To Man. Street teams are taking to the streets in New …

A new customer loyalty company, Sports Loyalty Systems, has launched to design, operate and market programs for Major League Baseball franchises. The program allows fans to earn points both in and outside ballparks that can be redeemed for game tickets …

Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series. The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets …

Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy’s Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration …

Chevron’s Credit Card Enterprises has launched its Chevron and Texaco Consumer Gift Card Program at retail locations across the country. The re-loadable electronic gift cards, designed to build customer loyalty and offer a convenient payment method, …

Plastic Cash International is out with a new spin on stored value cards targeting music enthusiasts with a lifestyle-branded debit card. The MYplash MasterCard is a reloadable, prepaid debit card that connects music fans with their favorite artists, …