Q&As

Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it’s latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few …

MCDONALD’S CORP.: will offer a special incentive this month to encourage trial of its new chicken menu offerings. From Aug. 11 to 14. The QSR will hand out Premium Chicken Sandwich menus featuring coupons for a free medium drink and a medium fry with …

Frequent flier reward programs has taken on a whole new meaning for Frontier Airlines, which has rolled out a new program that lets customers use their miles to shop and bid on items from an online auction. The More Store, an online miles shopping site, …

Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …

A California judge has ordered one Safeway store in Hollister, CA, to stop selling gasoline below cost in response to a year-old suit from a local competitor. The suit, filed in May 2004 by Dassel’s Petroleum, Inc., contends that Safeway’s …

The Light Group Inc., an incentive marketing and performance improvement company, has named Paul Gordon, president and partner. Founder Arnold Light, who was president and CEO, remains CEO. Most recently, Gordon had been senior VP-sales for …

Can an e-newsletter be viewed as a detriment by loyal customers? That was the question Celestial Seasonings struggled with when it considered launching an e-zine for its popular tea.

Everyone knows that it’s hard to get through to college students. But not for Embry-Riddle Aeronautical University. The school, which has campuses in Daytona Beach, FL and Prescott, AZ, is using e-newsletters to get information out to students, prospective students, parents and others interested in the institution.

Although a new study shows that teenagers prefer instant messaging and less e-mail correspondence, there’s no reason to scrap e-mail newsletters just yet.

But email newsletters will have to evolve to serve younger readers.

Let’s say you have one of the best e-zines on the market. (Who doesn’t?) There’s only one problem: Nobody is opening it.Who’s to blame? It’s those pesky newsletter writers, right? Maybe not.