Q&As
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Agencies
White Hen Pitches Deli at Cubs Game
Cubs fans get chips and sandwich chits Convenience store chain White Hen Pantry will distribute 30,000 samples and coupons as part of its sponsorship of the Chicago Cubs’ Aug. 29 game at Wrigley Field. Chicago-based White Hen will give away samples of …
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Agencies
Talbots DM Sales Rise 16% in Quarter
The Talbots Inc. reported net income of $18.9 million for the second quarter, down slightly from $19.4 million last year.
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Agencies
Former AOL Worker Gets 15 Months for Selling E-Mail Addresses
A former computer engineer for America Online was sentenced yesterday to 15 months in prison for stealing 92 million screen names and e-mail addresses and selling them to an unsolicited bulk e-mail marketer.
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Agencies
FTC Charges Marketer with DR Employment Scam
The Federal Trade Commission has charged an employment-opportunity scammer and his three companies with using newspaper classified ads with toll-free 800 numbers to market a fraudulent U.S. Postal Service employment program.
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Agencies
Zipcar Goes Extra Mile with E-mail Newsletter
What does Matt Malloy have to do to get you out of that car today? According to the vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.
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Agencies
Paul Spitzberg Named President of IMA: IMA Summit
Paul Spitzberg, the VP-special markets for Coach and the executive VP of the Incentive Marketing Association, has been named as the association’s next president. He will take the post for a one-year term effective Jan. 1, 2006. The board of directors …
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Agencies
Sleep Inn Dangles $155,000 to Increase Minority Hotel Ownership
Choice Hotels International is offering minorities an economic boost worth $155,000 under a new incentive program designed to increase ownership and spark new development of the Sleep Inn brand. “We’re trying to make it easy for minorities to get into …
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Agencies
CBS Drives Daytime Viewership Via Wedding Promo
CBS Daytime is extending a personal invitation to consumers to the wedding of the yearGuiding Light characters Gus and Harley’s weddingto build excitement around the soap opera storyline. “We felt that we had another strong story in the position …