Q&As

In a new spin on DVD marketing, select Wal-Mart stores are getting a big boost to promote the upcoming direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler. Revolution Marketing, a New York City-based event marketing …

In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, …

E! Entertainment has taken on a new brand identity, rolling out a refreshed look and programming to match its on-air personality and goal of attracting a younger audience. The new look, which launched this spring, reflects a lighter, more playful side …

America Online thanked members for reporting spam— warned potential spammers— a sweepstakes that awarded property seized from a spammer as prizes. The AOL Spammer’s Gold Sweepstakes wrapped up Friday and awarded a grand prize of about $85,000 worth of …

As promised, here are the results from CHIEF MARKETER’s exclusive survey on what makes a conference worth your time and money.

J. Crew Group Inc. plans to launch a new Web site by the end of the year. The site, Jcrewfactory.com, is aimed at shoppers seeking marked-down merchandise, the company said in its most recent S-1 filing with the Securities and Exchange Commission.

MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.

Lily of France is paying homage to online dating with a new campaign that invites women to submit personal ads for a chance to meet Charlie O’Connell, star of ABC’s The Bachelor. The campaign supports the launch of the Lily of France True Match …

EchoStar Communications is putting its own twist on a sweepstakes trend that gives the winner a trip to outer space. EchoStar and its DISH Network satellite television service’s Reach for the Stars Sweepstakes will place the winner’s name permanently on …

To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo’s re-launched Yahoo Messenger with …