Q&As

Ten seconds or less. That’s the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi’s brand is taking the new system, the …

The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will …

Before the hurricane, within any large New Orleans hotel 1504 was the worst room a traveler could be booked into.

I know this from personal experience: During the December 2001 National Center for Database Marketing conference, I stayed in one chain

IT WAS TOO EASY. Since there hasn’t been much else on TV this summer, my husband and I have found ourselves watching way too many reality shows. Three

IF YOU’RE OLD ENOUGH TO REMEMBER WHAT WE FONDLY (AND erroneously) refer to as kinder, gentler times, you remember when television commercials were like

GAS IS EXPENSIVE, TRAFFIC IS TERRIBLE, THE MOVIE theaters show only junk, parks are overcrowded, and going almost anywhere seems to cost more than you

Aug. 18, 2005 A former computer engineer for America Online was sentenced to 15 months in prison for stealing 92 million screen names and e-mail addresses

Online retailers, fearing the Santa Claus may not make it through airport security lines this December, will be stepping up their holiday marketing. They’ll

The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are

ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.