Q&As

Ten seconds or less. That’s the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi’s brand is taking the new system, the …

The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will …

Before the hurricane, within any large New Orleans hotel 1504 was the worst room a traveler could be booked into.

I know this from personal experience: During the December 2001 National Center for Database Marketing conference, I stayed in one chain

MANY ORGANIZATIONS that start a marketing-literature management program make decisions based primarily on unit costs. After all, the easiest way to judge

CUTE IS NOT ENOUGH. Sure, there’s lots of good print ads out there. But there are too many that make neither a case for the product or service, nor a

FOR MANY AUTOMOBILE DEALERS, E-MAIL MARKETING IS FAST becoming a communications vehicle that handles well. Infiniti of Coconut Creek launched an e-newsletter

MARKETING COPYWRITERS, mind your modifiers! Take a lesson from the Ottawa furniture store that sent out a Mother’s Day flier advertising Soft Stools for

WHEN CUSTOMERS ALLEGE that their credit cards have been used fraudulently, retailers not issuing banks or card processors pay the lion’s share of the

ACCORDING TO FABLE, THERE once was a princess so delicate that she knew when a pea had been placed beneath 20 mattresses and 20 feather beds upon which

IT WAS TOO EASY. Since there hasn’t been much else on TV this summer, my husband and I have found ourselves watching way too many reality shows. Three