Q&As
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Agencies
Yahoo! Accused of Hosting Phishing Sites
Yahoo! has been accused of hosting thousands of phishing sites by U.K.-based spam-blocking non-profit Spamhaus.
The news comes amid an effort by giant e-mail box providers, such as Yahoo!, Microsoft, and AOL, to prod marketers and other e-mail senders to authenticate their outbound messages in order to fight, among other things, phishing.
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Agencies
Sage Group Hires New CRM Chief
The Sage Group, plc, a London-based business software firm, has hired Dave Batt to serve as its general manager of global customer relationship management.
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Agencies
CBS Places Chevy Impala Logos in Primetime Line-Up
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the …
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Agencies
AOL Launches New Online Reality Show
American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting …
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Agencies
Coors Extends NFL Sponsorship Deal Through 2010
Coors Brewing Co. has extended its deal with the National Football League, protecting its position as the “Official Beer Sponsor” through the 2010 season. Coors current $240 million four-year deal ends after this season. News reports said that …
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Agencies
PetSmart Spells Out Service
Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on “mart”) to PetSmart (emphasis on “smart”). The PetSmart …
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Agencies
Chief Marketer Report Sept. 7, 2005
This is the special report produced by Chief Marketer to highlight its initiatives during OMMA and Advertising Week 2005
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Agencies
National Geographic Brings Africa to Consumers Via Exhibit
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …
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Agencies
VH1, Starbucks Launch Hip Hop Honors Sweeps
To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by …