Q&As

Direct’s columnists are a prolific lot. They not only write columns, they write books, including four that have just been published. New from Katie Muldoon

A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by

HANDMADE CARPETS ARE nobody’s pick for an e-commerce sure thing. For one thing, they vary in color and design from piece to piece because they’re hand-woven

The dynamic duo of one-to-one is back with another book. Just as Don Peppers and Martha Rogers invented a philosophy, now they’ve come up with a metric

WHAT MORE CAN A HOTEL chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts.

PHARMACEUTICAL COMPANIES are taking flak on several fronts for the direct-to-consumer (DTC) advertising they’ve been doing for the last several years.

When the U.S. Postal Service proposed a straightforward, across-the-board 5.4% increase in its 2005 rate case, you could have heard a collective sigh

MANY ORGANIZATIONS that start a marketing-literature management program make decisions based primarily on unit costs. After all, the easiest way to judge

CUTE IS NOT ENOUGH. Sure, there’s lots of good print ads out there. But there are too many that make neither a case for the product or service, nor a

FOR MANY AUTOMOBILE DEALERS, E-MAIL MARKETING IS FAST becoming a communications vehicle that handles well. Infiniti of Coconut Creek launched an e-newsletter