Q&As

THE FIRST ALARMS SOUNDED in 2003. H. Robert Wientzen, then president of the Direct Marketing Association, warned that mailers might be hit with do-not-mail

The American Society for the Prevention of Cruelty to Animals has kicked off a $1 million-plus rebranding effort with outdoor and print advertising in

OK, it’s time for a pop quiz. Can you tell me what facet of any direct mail pitch is sure to influence the response rate you get? If you said the address,

There has been a shift in reward preferences by American rewards card consumers who would now prefer to listen to a new iPod than repaint the garage.

When it comes to employee incentives, perhaps nothing says its better than a trip to a spa. The Spa at Mohonk Mountain House was one of hundreds of travel destinations seeking to capture the attention of thousands who attended last month’s Motivation …

TLC took to the streets to generate buzz around its new fall show, The Adam Carolla Project, seeding thousands of premiums to consumers via a guerilla marketing campaign to drive tune-in to the series. During the two-week promotion, which …

The Incentive Marketing Association has named its leadership team, charged with implementing its new five-year strategic plan. The plan calls for more education, training and benchmarking opportunities to incentive users and suppliers. IMA’s 2006 …

H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes. The bottle has a flip top with three different drawing nozzles; it sells for $2. Heinz supports the rollout with a micro-site on family site …

American Eagle Outfitters has rolled out a new loyalty program that rewards consumers and employees alike with certificates for branded merchandise based on spending habits. The AE All-Access Pass lets customers 13 and older earn credits on any items …