Q&As

Hallmark Channel is offering consumers the sweet treat to win a chance for a walk-on role in an upcoming Hallmark Channel original movie as part of its annual Halloween Swipestakes. The swipestakes supports the Hallmark Channel’s World Premiere …

Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. …

Grocers are giving shoppers a hand with an unusual premium: a bag handle. Grabb-It is a cardboard sleeve that slides over the top of a plastic grocery bag to stabilize the bag and make it easier to carry. Albertsons, Publix, Smiths and Price Chopper put …

Apple’s iTunes get another boost as rewards currency with the launch of shopping portal Shopfar.com. The site, which launched in the U.S. and U.K. last month, lets consumers earn iTunes downloads by shopping through the portal at hundreds of …

AMERICAN EXPRESS: has launched a new loyalty card, the IN:LA Card, which gives Los Angeles-area consumers exclusive rewards at some of the city’s hottest restaurants, exclusive clubs, entertainment venues and cultural institutions. Card holders earn …

You wouldn’t send a special report on small business tax relief to government clients, would you? That’s why CDW, a technology solutions provider, sends out separate weekly e-newsletters—CDW for businesses, and CDW-G for government and education recipients.

Todd Smart has strong views on e-mail newsletters. As well he might, for his company, BeTuitive Marketing, specializes in helping clients build relationships through e-newsletters and blogs.

It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?

When you get to the point where you are offering multiple newsletters to your subscribers, consider creating an e-mail preference center, or a “Manage Your Subscriptions’ page

Herschell Gordon Lewis knows a few things about keeping fannies in seats. He directed cult movie classics like “Blood Feast” and “The Gore Gore Girls,” then repeated that success as a direct mail copywriter. Here’s what he says about e-mail newsletters, and how to keep people opening them.